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Comparing policies from the UK's leading insurers

  • Aviva
  • Legal & General
  • Holloway Friendly
  • LV=
  • Royal London
  • Zurich
  • MetLife
  • Exeter
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Testimonials

Trusted by Thousands of Families

See why our customers rate us 5 stars on Trustpilot

  • "

    I recently went through Goinsureme to get home and life insurance cover for me and my partner who have just purchased our first house. The agent that dealt with me was brilliant and very attentive, came through very quickly with the best cover for ourselves and talked us through the whole process and made it as smooth as possible. Would highly recommend using Goinsureme if your going to get insured

    DK

    Declan Knight

    Home and Life Insurance Customer

  • "

    Great experience from start to finish, the advisor uncovered some costs I didn't realise I was paying, so not only brought my costs down but. Feel so happy with my new life insurance policy, I can sleep better at night!

    PF

    Paul Frame

    Life Insurance Customer

  • "

    I recently set up my insurances through my limited company with GoInsureMe, and the whole experience was genuinely brilliant. The agent I dealt with was incredibly knowledgeable, professional, and made the whole process feel effortless which is saying something when it comes to insurance.

    LH

    Luke Handley

    Business Insurance Customer

  • "

    I recently took out a new insurance policy and I couldn't be more pleased with the experience. From the very beginning, the process was smooth, straightforward and well-explained. The representative was knowledgeable, patient and genuinely interested in helping me find the right coverage for my needs.

    LS

    Leona Skop

    Insurance Customer

Read more reviews on Trustpilot

97.9%

Of UK insurance claims paid in 2024

8+

Leading UK insurers compared

Free

Expert advice with no obligation

Why Choose Us

Insurance Advice You Can Trust

We make protecting your family simple. No jargon, no pressure — just honest advice from FCA-regulated experts.

FCA Regulated

We're authorised and regulated by the Financial Conduct Authority, so you're in safe hands.

Compare Top Providers

Access quotes from Aviva, Legal & General, LV=, Royal London, Zurich, and more.

Free Expert Advice

Our service is completely free. Get no-obligation advice tailored to your circumstances.

UK-Based Advisors

Speak to knowledgeable advisors based right here in the UK who understand your needs.

Our Cover Options

Find the Right Protection for You

Whether you're protecting your family, your mortgage, or your income, we'll help you find the right cover.

Life Insurance

Protect your loved ones with a tax-free lump sum if you pass away. Cover your mortgage, debts, and your family's future.

  • Level term & decreasing term
  • Whole of life & joint cover
  • Mortgage protection
Learn more

Critical Illness Cover

Receive a tax-free lump sum if you're diagnosed with a serious illness like cancer, heart attack, or stroke.

  • Covers cancer, heart attack & stroke
  • Tax-free lump sum payout
  • Standalone or combined with life cover
Learn more

Income Protection

Replace up to 70% of your income tax-free if illness or injury stops you from working.

  • Up to 70% of your income
  • Pays until you recover or retire
  • Covers any illness or injury
Learn more

Helping UK Families Protect What Matters

GoInsureMe is a trading name of Pure Protection Ltd, an FCA-regulated insurance advisory firm based in Somerset. We help families across the UK find the right protection at the right price.

We believe everyone deserves access to clear, honest insurance advice — without the jargon or hard sell. That's why our service is completely free and no-obligation. Simply tell us what you need, and our expert advisors will find the best options from the UK's leading insurers.

  • Compare quotes from 8+ leading UK insurance providers
  • FCA-regulated advisors you can trust (FRN: 560298)
  • Completely free, no-obligation advice
  • Tailored recommendations for your circumstances
  • Support for life insurance, critical illness & income protection
  • UK-based team available Monday to Friday, 9am - 6pm
Get Your Free Callback
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Simple Process

How It Works

Getting protected takes just four simple steps. No paperwork, no hassle.

1

Request a Callback

Fill in the form with your details and choose a time.

2

Expert Consultation

Our advisor understands your needs and situation.

3

Compare Options

We find the best policies from top UK insurers.

4

Get Protected

Choose your policy and enjoy peace of mind.

Does Your Family Have the Right Protection?

If you have a mortgage, children, or a partner who relies on your income, insurance isn't optional — it's essential. Without the right cover, your family could face serious financial hardship if something unexpected happened to you.

The good news? Getting protected is simpler and more affordable than most people think. A healthy 30-year-old can get £200,000 of life cover for as little as £10 per month.

  • Homeowners: Protect your mortgage so your family keeps their home
  • Parents: Raising a child costs over £150,000 — make sure they're provided for
  • Breadwinners: Replace your income if illness or injury stops you working
Speak to an Advisor
Couple reviewing insurance options

FAQ

Frequently Asked Questions

Common questions about our service and insurance in the UK

Is the advice really free?
Yes, completely free. Our FCA-regulated advisors provide no-obligation advice at no cost to you. We're paid by the insurance providers, so our service is always free for customers.
How quickly will I get a callback?
We aim to call you at the date and time you choose when filling out the form. If you need urgent advice, select the earliest available slot and we'll do our best to reach you promptly.
What types of insurance can you help with?
We specialise in life insurance, critical illness cover, and income protection. Whether you need to protect your mortgage, provide for your family, or safeguard your income, our advisors can help find the right policy for your circumstances.
Which insurance providers do you compare?
We compare policies from leading UK insurers including Aviva, Legal & General, LV=, Royal London, Zurich, MetLife, Holloway Friendly, and Exeter. This means you get access to a wide range of options to find the best cover at the best price.
Are you regulated?
Yes. GoInsureMe is a trading name of Pure Protection Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 560298). We're also registered with the Information Commissioner's Office (ICO: ZB832450). You can verify our registration on the FCA register.
Do I have to buy a policy after the callback?
Absolutely not. Our advice is completely no-obligation. Our advisor will explain your options and provide quotes, but the decision is always yours. There's no pressure to buy anything.
How much does life insurance cost in the UK?
The cost varies depending on your age, health, smoking status, occupation, and how much cover you need. As a rough guide, a healthy 30-year-old non-smoker could get £200,000 of level term cover for around £10-£15 per month. Our advisors can provide an accurate quote based on your specific circumstances.
What's the difference between life insurance and critical illness cover?
Life insurance pays out a lump sum to your beneficiaries if you pass away during the policy term. Critical illness cover pays out a tax-free lump sum if you're diagnosed with a specified serious illness (such as cancer, heart attack, or stroke) during the policy term. Many people choose to combine both for comprehensive protection.

Ready to Protect What Matters Most?

Get a free, no-obligation callback from an FCA-regulated insurance advisor. It only takes a minute to fill in the form.

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